About Fitzrovia

Fitzrovia offers residents unique lifestyle choices that we believe redefine urban living across the GTA. We are intensely focused on delivering exceptional customer service and creating a strong sense of community for our residents.

Our customer-first approach means all design and construction decisions are deeply rooted in consumer insights to ensure our resident needs are not only met but exceeded.

We differentiate ourselves through high quality design and innovative amenity programming combined with a strong desire to reimagine the resident experience. This is our competitive advantage.

At Fitzrovia we think differently and build differently.

On top of a development

A Full Service Offering

By truly owning the process from land acquisition to finished construction, Fitzrovia ensures that each stage of development is executed efficiently and no detail is missed.


Our Multifacted Approach

1

Land Acquisition
Fitzrovia identifies, negotiates and acquires development sites on a joint venture basis.

2

Planning and Rezoning
Fitzrovia works diligently and expeditiously to secure favourable zoning bylaw amendments.

3

Building Design
Fitzrovia leads the architect and consultant team with a strong focus on the design of suites and amenities.

4

Financing
Fitzrovia raises the equity and debt capital required for land acquisition, construction and a subsequent long term hold.

5

Construction Management
Fitzrovia actively manages all budgeting, scheduling, trade negotiations and vertical construction.

6

Marketing and Lease-up
Fitzrovia designs and executes a comprehensive marketing and lease-up strategy to maximize value at stabilized occupancy.

7

Customer Service
Fitzrovia delivers the highest level of customer service through active management oversight of its external property managers.

Fitzrovia's Principles

Product Excellence

From finishes to customer service, quality defines all aspects of Fitzrovia’s properties and operations.

We deliver a thoughtfully curated offering including unique design features inspired from extensive market research around the globe. Our best-in-class amenity packages include rooftop pools with cabanas, full-sized gyms, multi-purpose lounge areas, and lobbies with exceptional concierge service all forming the backbone of each property.

Customer Focus

Customer Focus

Fitzrovia offers an exceptional level of customer service where we carefully train onsite staff to deliver the highest quality experience for our residents.

We believe our focus on hospitality and customer care is unmatched. Fitzrovia uses extensive customer research to deliver a resident experience that is truly unique in the market. We painstakingly tailor our projects to each target consumer segment while maintaining a focus on quality that is synonymous with the Fitzrovia brand.

Dog in camera bag
Stacked espresso cups
Gym Fitness

Lifestyle Programming

Every Fitzrovia property is designed to complement and enhance the lifestyle of its residents.

Each property in the Fitzrovia Collection utilizes a full-time lifestyle manager to create engaging opportunities for residents to meet – forging a tight knit community in each property. Based on consumer insights, we create unique experiences for our residents by collaborating with local restaurants or organizing special events. Fitzrovia’s collection of residences offers the very best in both amenities and social programming – from fitness training to onsite cooking classes with local chefs – it’s a truly integrated experience.

Love Your Neighbor